Founder Leadership
Confidential coaching for founders, co-founders, and founder-CEOs navigating scale, identity pressure, governance dynamics, leadership transitions, and the shift from operator to leader of leaders.
Build the leadership capacity your company needs next. EVP Leadership provides confidential executive coaching for startup founders navigating scale, co-founder dynamics, delegation, board pressure, burnout, and high-stakes decisions. Through founder-specific coaching and the PressurePoint System, you gain clearer priorities, stronger operating discipline, and a sustainable way to lead as the business grows beyond you with confidence.

Founder-specific coaching, leadership conditioning, and strategic support for high-pressure startup growth and decision-making.
Confidential coaching for founders, co-founders, and founder-CEOs navigating scale, identity pressure, governance dynamics, leadership transitions, and the shift from operator to leader of leaders.
A structured 90-day leadership conditioning program that strengthens decision-making, emotional capacity, execution discipline, and performance consistency when pressure rises across the business.
On-demand coaching for founders facing urgent leadership moments, including financial distress, key employee loss, reputational events, operational rupture, or sudden growth strain.
Coaching and system design to break founder bottlenecks through clearer delegation protocols, accountability rhythms, scorecards, performance conversations, and cleaner execution across the team.
Private resilience-building engagements that address overload, decision fatigue, blurred priorities, weak recovery cadence, and identity patterns that drain founder capacity.
Strategic partnership for founders and executive teams needing clearer growth plans, operating rhythm design, leadership capacity building, succession planning, or exit readiness.
Startup founders face leadership challenges that standard executive coaching often misses: identity tied to the company, concentrated risk, investor expectations, co-founder tension, and rapid role changes. EVP Leadership helps founders build capacity, recover focus, delegate with discipline, and make stronger decisions under pressure, so growth does not depend solely on the founder's personal stamina or constant intervention.

EVP Leadership conditions founders to lead with clarity, capacity, and discipline.
Coaching addresses founder identity, equity dynamics, board pressure, succession, and operator-to-leader transitions.
Over 35 years supporting C-suite executives, small businesses, founders, and leadership teams.
The PressurePoint System gives founders repeatable tools for high-stakes decisions and disciplined execution.
Engagements build operating rhythms founders can continue using beyond the coaching relationship.
Experienced advisors for founders, entrepreneurs, and executive teams.

Founder
Gennifer Baker is a C-level executive consultant and Founder of EVP Leadership, bringing more than 30 years of experience in business strategy and leadership development. Since 2009, she has advised thousands of entrepreneurs and executive teams, helping them increase profitability, strengthen operations, and build systems designed for lasting growth. Gennifer specializes in strategic planning and leadership capacity, with a strong emphasis on aligning day-to-day operations to long-term business goals. Her disciplined, results-driven approach empowers small business owners and executives to navigate complexity, make confident decisions, and scale with intention. Known for treating every engagement as a true strategic partnership, Gennifer is committed to creating meaningful, sustainable change rather than short-term fixes.

Leadership Facilitator
Teri Evans is a Leadership Facilitator at EVP Leadership, bringing a uniquely diverse background spanning healthcare, education, athletics, and organizational leadership. Her career began in music therapy, where she designed therapeutic workshops and piloted a music therapy program in pediatric oncology and cardiac units at Mayo Clinic's Children's Hospital. This foundational work cultivated a leadership philosophy rooted in listening, psychological safety, and experiential growth. Teri has since expanded her expertise to youth development, nonprofit governance, and executive leadership, consistently helping teams strengthen communication and build trust. As founder of Care By Air, LLC, she also demonstrates her entrepreneurial spirit. At EVP Leadership, Teri helps clients develop presence, clarity, and purpose-driven performance.
An executive coach helps startup founders strengthen the leadership capacity required to scale. At EVP Leadership, that includes confidential support for decision-making, delegation, communication, founder identity pressure, operating discipline, burnout prevention, co-founder dynamics, and leadership team development. The goal is not generic advice; it is helping the founder lead with greater clarity, consistency, and resilience under pressure.
Talk confidentially with EVP Leadership about your current leadership pressure.
Proprietary leadership conditioning framework for pressure.
Advising entrepreneurs and executives since 2009.
Deep C-suite and small business consulting background.
Request a confidential scoping conversation to explore the right coaching engagement for your founder stage, pressure points, and growth goals.
For immediate assistance, feel free to give us a direct call at (833) 991-0991. You can also send us a quick email at info@evpleadership.com.
For immediate assistance, feel free to give us a direct call at (833) 991-0991. You can also send us a quick email at info@evpleadership.com.